We’ve heard of beer goggles, but beer trousers? Meet “Bottle Rockets” by Bonobos, a new line of denim pants derived in part from reclaimed plastic beer bottles—the kind you get at concerts and sporting events. Available in natural canvas and indigo, the jeans get their color from the constituent materials, requiring no additional dyes.
The bottles are collected, sorted, and cleaned by Earthspun, a textile company in North Carolina that shreds and melts them into liquid. After it’s extruded into long filaments, the material is blended with standard cotton fibers and spun into yarn. The yarn is then taken to the neighboring Cone Denim, one of the oldest textile mills in the world, where it’s woven into a tight, durable fabric. From North Carolina, the fabric heads to Los Angeles to be cut, sewn, and hand-finished into the final garments. Each jean receives a stamp on its pocket-liner to illustrate the number of beer bottles it diverted from a landfill: three for the natural canvas, five for the indigo.